Max Geraldo is one of the most awarded Brazilian creatives in his generation having worked throughout his 20+ year career to some of the most iconic agencies in Brazil and in the United States, from where he returned after a fouryear period in 2020 to take the position of President and Chief Creative Officer at Grey Brasil.
Winner of 63 Cannes Lions, including the first Mobile Grand Prix achieved by Brazil, and of several other awards in every top advertising festival in the world. Having also contributed as a jury member to those, Max helped create important campaigns that transformed businesses in the last decades (among which the “Experimenta” campaign to launch Nova Schin beer and campaigns for Nissan Brasil featuring “Damn Ponies” that are now part of Brazilian pop culture).
In Brazil, Max worked for agencies such as JWT, AlmapBBDO, DM9DDB, Lew,Lara\TBWA e FCB where he worked for some of the most important brands and advertisers in Brazil and in the world namely Volkswagen, Fedex, Nivea, Pepsi, Adidas, Itaú, Unilever, Mondelez and Nestlé. After two years leading the creative team at FCB Brasil, which became one of the three most awarded agencies in Brazil in 2014 and 2015, Max, one of the top five most awarded art directors in the world (2015) according to The Gunn Report, was invited to join the creative leading team at FCB Chicago. During his tenure, FCB Chicago became in 2016/2017 the most awarded in FCB Network and, for the first time, the agency made it to the Top 10 most awarded agencies in the U.S. That period was also one of important business achievements for FCB Chicago, with the arrival of FCA Fiat Chrysler and Clorox global to the agency.
In the following year, Max joined We Are Unlimited, Omnicom Group’s agency dedicated to McDonald’s in the United States. There, he led as Executive Creative Director the launch of the single biggest communication project for the brand in 2018, the “1,2,3 Dollar Menu” as well as the “Fresh Beef”platform - those were the two most impactful projects for McDonald’s in the decade.
In 2018, Max moves to Arnold Boston to join the leading team who would reach the best creative results for the agency since its creation in 1946, winning Cannes Lions for Leica and Monster.com and making it to the ninth position in the D&AD ranking.
Max is 47 years old, was born in Argentina, grew up in Brazil and is father to Rosa and Lola.