Ajab started his advertising career in 1987 at one of the world’s most iconic agencies, Saatchi & Saatchi London. He was hired by the legendary ECD, Paul Arden. At aged 23 he became one of the youngest Creative Group Heads in the history of the company and went on to work on some of the world’s biggest brands, holding positions as Regional and Global Creative Director for Sony, British Airways, Toyota, Lexus, Proctor & Gamble, General Mills, T-Mobile, Visa and Vodafone to name but a few. In his 22-year career with Saatchi, he was responsible for winning over 300 million dollars’ worth of new business for the company with his creative work.
Ajab has always led from the front, and is also one of the most awarded Creative Directors in the business with nearly 200 National and International awards for innovation in creativity. In 2013, he moved to Japan (to frighten himself) and to take on the role of Chief Creative Officer for the Ogilvy & Mather Japan Group. Within 3 years he took the agency from unranked to the 10th most awarded agency in Asia and 4th in Japan on the Campaign Brief Asia Ranking. This achievement makes Ajab Samrai the most awarded Chief Creative Officer in Japan and the 10th in Asia. When he’s not writing ads, his personal passion is collecting Indian art. He is one of the world’s foremost experts on the Sikh period of Indian art from the 17th – 19th centuries.